They’re little mistakes. At least, most people would like to think they are. When most people start a business, they’re concerned with a lot of “important” things like the size of their market, who their competitors are, their positioning and their marketing plan. After all, isn’t that mostly what it takes to build a successful […]

Here are some interesting facts about customer acquisition: 40% of customers report “improved interaction with service employees” as their key driver for spending more with a company 86% of customers stop doing business with a company because of bad customer experience It is 6 – 7 times more expensive to acquire a new customer than […]

According to data from the 2012 Freelance Industry Report, one of the challenges freelance writers face is with getting paid on time. Around 3.4% of freelancers face this problem. There are often a lot of issues that could delay or even prevent your getting paid by a client; it could be due to unforeseen circumstances in the live […]

The more quality traffic you can get, the more sales you will make. We’ve talked about various ways to significantly improve sales without having to increase traffic, using psychologically proven tactics, in previous articles but it’s important to also learn how to get more traffic; no matter how sophisticated your website and approach to closing […]

One of the most powerful ways to get people to buy what you have to offer is by using social proof; as with every other powerful tactic, there’s the right and wrong way to use it. One thing is without doubt, though, social proof can be very powerful and the impact it can have on […]

“What we obtain too cheaply we esteem too lightly; it is dearness only that gives everything its value” – John Jakes While there are several ways to significantly boost sales on your website and get more people to pay for what you have to offer, one of the most powerful tactics you can use that […]

According to recent data, the average cost of generating leads through inbound and content marketing ($143) is about half the average cost of generating leads through outbound/traditional marketing ($373). Of all inbound marketing tactics, email is perhaps the most powerful; recent data from Direct Marketing Association has shown that “email provided $39.40 in sales per […]

These days, many bloggers take the leap and decide to offer some products as part of their growing online business. The overall popularity of this strategy has a lot to do with some of the success stories that can be witnessed on sites like ProBlogger, Copyblogger, and others. The standard approach for offering products in […]