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About Lee

Lee is a computer expert and writer with a background in technical writing, Internet marketing, blogging and website design.
Author Archive | Lee
twitter for mobile

Mobile Twitter Users Are More Engaged

Businesses that want to take advantage of Twitter need to know how users are accessing their tweets and how often this is occurring. Approximately 120 million users access Twitter from their mobile phones every month, stated Guy Yalif, head of global product marketing at Twitter. Twitter’s roots began with text messaging, hence the 140 character […]

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engaging content on the Internet

How Making Content Helps Online Marketing

One of the best ways to engage with potential customers online is to create “content” and post it on your website, social media, and YouTube. This helps attract prospects to get engaged with your company’s products and services. People love fresh, original content, and so do search engines such as Google. According to a recent study, […]

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mouse click

Make Better Emails by Tracking Clicks

Here is secret to creating more effective mass emails over time: track “clicks”. This means learning which types of content inspire your subscribers to “click” on a link in your email. Analyzing exactly how your subscribers interacted with your email will help you make better emails in the future. It is also helpful to find […]

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Loyal Facebook fan and liker

Getting and Keeping Loyal Likers on Facebook

The best way to develop loyal fans on Facebook is to keep them happy. Many companies have found that Facebook lets them easily interact with their customers and keep their company top-of-mind. A good Facebook presence can substantially enhance your relationships with your customers, and help build community. But how do you keep them happy? […]

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swimming pool enhanced by instagram

Instagram Tips for the Small Business

Instagram is the clever merger of photo-sharing and social media technologies. Instagram.com is an essential component of many small business’s marketing strategy. If you are not using it yet, here are some ideas to keep in mind as you get started. If you are an Instagram business user, look here for a few tips that […]

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Pinterest business example

New Marketing Opportunities with Pinterest Business Accounts

Pinterest just became more business-friendly by allowing businesses to create their own accounts. Until now, this online pinboard of pictures has been for individual accounts only. The social media service now include business tools like Follow and Pin It buttons, and Pinterest widgets. This makes Pinterest an increasingly viable social media marketing tool for businesses […]

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image-social-media

New Tips for Using Images in Social Media

People are wired for visuals. We love pictures! Keep these points about images in mind when refining your online marketing strategy: If you do not think your business is visual, think again. Art galleries, designers, decorators, dance studios, florists and wedding planners have plenty of visuals associated with their industries. Manufacturers can show off their […]

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phone and voicemail

Can Google Voice Solve Your Phone Blues?

Can your business afford to miss a call? Smaller businesses in particular do not always have the personnel to make sure the phones are covered. “Covered” does not mean that someone is checking the voicemail messages. “Covered” means “Ring!” “Hello, XYZ Company! This is Lori. How may I help you?” If prospects and customers call […]

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get more organized

Basecamp Efficiently Organizes People and Projects

Remember this story? “There were four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but . . ” Virtually any company can get more organized and productive with Basecamp. Organizing projects and assigning accountability […]

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retain customers for long-term success

Boost Your Bottom Line by Retaining Existing Customers

If you want to make more money in your business, you need to balance energy spent on acquiring new customers versus retaining existing customers. Often, retention gets lost in the flurry of trying to get new customers. Don’t make that mistake! You can boost your bottom line by retaining the customers you already have. You […]

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