Many people think a blog can only be a personal account of what the blogger had for breakfast. That is not true, especially for businesses. A blog is simply an online collection of articles, stamped with a date. Each post is associated with one or more categories. It has “tags” – keywords that appear in […]
Find Out How New Customers Found Your Business
Your business probably expends a lot of resources finding new customers. To avoid wasting marketing money, you need to track which aspects of your marketing are the most effective. One of the best ways to do this is to discover how new customers found your business. This needs to be done regularly to keep your […]
Why Do Companies Succeed or Fail in Social Business?
Social business means a company has a social objective instead of a financial objective. For example, Divine Chocolate is nearly half owned by farmers and utilizes fair trade practices. Many companies swear by social business as the way for their company to flourish in today’s landscape. But many others encounter obstacles to making social business […]
Be a Better Facebook Advertiser: New Facebook Marketing Research
Facebook continues to have the largest number of engaged users in the world. With its 1.19 billion monthly users, it remains a crucial platform for businesses seeking the attention of the masses. So what are the new developments that your company needs to know? New research by Marin Software highlights a few recent Facebook marketing […]
YouTube Sees Boost in Mobile Traffic
User-generated video giant YouTube is swiftly moving its more than 1 billion users to mobile. According to recent reports from Google*, mobile devices now accounts for 40% of YouTube’s traffic. The numbers show YouTube’s vastly growing popularity on phones and tablets. Last year, mobile usage accounted for only 25% of traffic. In 2011, only 6%. […]
Get Direct Social Media Engagement for Your Business
Doing social media for your business is on on-going task, but do you find it difficult to translate all your hard work into real engagement from your audience? Time to bring social media to the next level! Here are a few great tips for increasing social media engagement. Follow the 80/20 Rule You may already […]
Personal Profiles in Business Social Media
How should a small business owner separate personal life and work in social media? Do you have to be using all types of social media as a “person” in order to market your business online? Let’s look at four primary platforms for marketing small businesses: Facebook, Twitter, LinkedIn, and Pinterest. Facebook To market your small […]
6 Tips for Finding New Employees with Email and Social Media
You may already know social media and email campaigns can bring in new customers to your business. But what about bringing in new employees? Many small business owners find that the hunt for the right person to fill a position is one of their greatest challenges. After all, your success in growing and improving your […]
5 Ways to Drive Facebook Engagement with Images
Images are key to successfully marketing your small business on Facebook. Posts with images receive 120% more engagement (likes, comments, shares) than those with just text.1 Check out these 5 examples of ways to use images on Facebook for your small business. 1. Promote Special Offers & Events Offering discounts, giveaways, or special offers for […]
Understand Your Business’s Uniqueness for Success
There is something about your business that stands out. Your business is unique. The sheer existence of your business means you are offering something special, even in a crowded market. Reflect on what makes your company special, and how to improve on your distinct, positive qualities. Be very clear about what makes your company one-of-a-kind. […]
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