Loyalty programs can serve multiple purposes for your business and customers. You can draw in new customers with special deals on your product or service. You can glean contact information to grow your marketing list. It is also a great way to thank and reward your most loyal customers and keep them coming back. So […]
Enhance Your Business’s Online Marketing
As more business depend on marketing online, visibility on the web has become increasingly important. When you think of highly successful businesses, the common factor is how often you are exposed to them. The same principle applies to online visibility, only billboards and television commercials are replaced by banner ads, email campaigns and social media […]
Make Your Business Emails More Personable
All small businesses have one major advantage. They can be more personable when reaching out to clients. Without the distance that a larger corporation is forced to have with its followers, smaller businesses are free to make real, personal connections. One simple way to do this is through emails. Unfortunately, many small businesses do not […]
5 Steps to Creating a Marketing Campaign
Campaigns for your small business can take many forms depending on your goal. But many people are easily daunted by the idea of starting their own campaigns. It sounds like a lot of planning and work, but in reality, a campaign can be quite simple and well worth your effort. Here are 5 steps to […]
Create Better Images for Better Marketing
Since images are a universal language, making better images will improve your marketing campaigns. Whether you are sending an email to your mailing list, posting to your Facebook page, or issuing a press release, an image is still worth a thousand words. Including quality images in marketing your business can make all the difference in […]
Update Your Website for Tablets
Tablets such as the iPad and Kindle Fire are becoming increasingly popular, so your website needs to cater to tablets. Many people exclusively think “smartphone” when considering mobile internet access, however, it is time to include the tablet in the conversation. According to a new survey by the Pew Research Center’s Internet and American Life […]
Improve Your Website to Increase Sales
No matter what type of business you run, your website can always be improved to increase sales. Whether you have a service-based business, ecommerce site, or retail outlet, taking the time to improve your website can pay off. Websites are like your storefront: they make the first impression. Check out these tips for stopping some […]
Survey Reveals Small Business Trends
With all the advances in Internet, social media and mobile technology, how have small businesses changed over the last five years? Constant Contact recently surveyed business owners to reveal differences in running their business today as compared to five years ago. The results illuminate just how much the business landscape has shifted — and reveals […]
Quora Can Help Your Marketing and Lead Generation
Quora is a question-and-answer website that can help you generate leads for your business. Quora allows users to ask questions on any topic and get feedback from knowledgeable users, or give feedback themselves. As a sales tool, Quora can be used to find leads, and understand what kinds of questions your market is asking. By […]
Business Etiquette Tips for Smartphones, Social Media and Email
What is good business etiquette when using smartphones, Facebook and emails? Business etiquette is more important now than ever. In an increasingly competitive market, your relationships with colleagues, customers and other companies can easily make or break the business. And with the constant onslaught of new technology comes new rules for proper behavior on your […]
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