The ACH Payments Blog

How to Turn Email Marketing into Success

If anyone thinks that email marketing has seen its most relevant and productive days—think again. Email marketing is alive and here to stay. Anything you hear about email’s co-called woeful death, is greatly exaggerated. The truth is, email marketing can be one of the most effective channels for marketers when it comes to realizing an […]

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9 Incredibly Useful Business Management Tools & Tips for Small Businesses

If you own a business, then you are fully aware of the time and effort that it takes to run a successful business. In today’s competitive digital marketing world, you need as many management tools as you can to succeed. Tools and tips may fall under the category of products or concepts, and it is […]

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Methods of Business Marketing Domination

Effective marketing is crucial for business success. Unfortunately, there are a large number of business leaders who still may not give marketing the attention it deserves. Marketing is complex and nuanced. Whereas sales can be intuitive and relatively straightforward, marketing marches to the beat of a different drummer. Business markets are competitive, and it’s necessary […]

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Top 5 Business Marketing Strategies Books for 2016

If you’re a marketer, you should be doing everything possible to stay on top of the latest marketing trends. Sure, the Internet is filled with information on what’s new, what’s not, what’s cold, and what’s hot. Your journey will likely expose you to dedicated industry publications, training and certified courses. As well as print magazines, […]

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testing social media

How to Test Your Social Media Content — and Why

Did you know that while more than 70 percent of brands have a strategy for social media, only a third of them test their content? A report by the Association of National Advertisers shows that many businesses are neglecting to test the content they put out on social media. Those that do use social media […]

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dog-tree

Building a Successful Email List to Boost Business

Like the inexperienced dog who has treed a squirrel, many businesses have an email list but don’t really know what to do with it. Collecting email addresses and getting permission to send is one thing. Turning that list into dollars is another. Sometimes the email addresses just accumulate — for years. Sometimes businesses send out […]

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smartphone business video

Five Tips for Improving Your Business’s Smartphone Videos

Expectations are fairly high when it comes to business videos – especially in terms of quantity. YouTube is the second-largest search engine, so you need to upload as many quality videos as possible. People expect to see punchy videos on your website and throughout your social media channels. How do you keep the quality up […]

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google plus screen shot

Getting Your Business On Google Plus: Why and How

Google Plus is becoming an important social media channel for businesses. Did you know that your Google rankings are influenced by your activity on Google Plus? Therefore, if you are not using G+ yet, you need to join the 300 million active users who already understand its importance. G+ is an excellent way to reach […]

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special offer

How to Make an Effective Special Offer: Ideas for Small Businesses

When small businesses are trying to drum up business, they usually come up with several ideas for special offers. There are an infinite number of possibilities for specials, discounts, packages and coupons. But one crucial element is the offer’s effectiveness. You need to make a special offer that gets results without costing you too much […]

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content plan

Create a Content Plan for Your Business: Blogging, Social Media and Email Marketing

If you run a business, you know that traditional advertising is over. To succeed in the world of online marketing, most businesses are advised to start creating content. Content, such as text, videos, articles, and photos act as “bait” to get potential customers engaged with your company. Content is the fodder of social media, search […]

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