Promoting your business on Pinterest can be a great way to draw in new clients. Pinterest is primarily a visual social media site, so it is important to select images for your Pinterest boards that appeal to your market or highlight what your company has to offer. After creating a Pinterest account for your business, […]
10 Ways to Use Content Marketing to Grow Your Business
If you’ve tried to read or research into anything marketing lately, you’d have come across the term “content marketing” at least once; in most cases, you’ll see it mentioned across your social networks, on your favorite blogs and in various other outlets at least once a weak. To most people, content marketing is just another […]
10 Things Every E-Commerce Site Should Have
If you own an e-commerce site, your main aim is ultimately to get more people to buy; from how your website logo looks to the color and wording of your checkout button, everything should be designed to get more people to pay you. In other words, while it’s important to have a great product, it’s […]
SEO Tips for Your Business Website
The more quality traffic you can get, the more sales you will make. We’ve talked about various ways to significantly improve sales without having to increase traffic, using psychologically proven tactics, in previous articles but it’s important to also learn how to get more traffic; no matter how sophisticated your website and approach to closing […]
Cloud Computing Can Make Businesses More Efficient
Cloud computing is on the rise and small business owners may actually be receiving the lion’s share of the benefits. To most people, the term “cloud computing” conjures up the most basic functions of the cloud like virtual storage. This is only the first level of the possibilities available to cloud users, and it is […]
Should Small Businesses Care About Mobile Payments?
It wasn’t that long ago that the sole fact of having a website was a good-enough attempt at keeping up with the 21st century. So is it really necessary for small businesses to handle the difficulties of going mobile to expand their online presence? One of the recent reports published by the Business Insider indicates […]
5 Ways to Use Social Proof to Increase Sales
One of the most powerful ways to get people to buy what you have to offer is by using social proof; as with every other powerful tactic, there’s the right and wrong way to use it. One thing is without doubt, though, social proof can be very powerful and the impact it can have on […]
Mobile Twitter Users Are More Engaged
Businesses that want to take advantage of Twitter need to know how users are accessing their tweets and how often this is occurring. Approximately 120 million users access Twitter from their mobile phones every month, stated Guy Yalif, head of global product marketing at Twitter. Twitter’s roots began with text messaging, hence the 140 character […]
How to Use Scarcity to Make More Sales
“What we obtain too cheaply we esteem too lightly; it is dearness only that gives everything its value” – John Jakes While there are several ways to significantly boost sales on your website and get more people to pay for what you have to offer, one of the most powerful tactics you can use that […]
How to Use Email to Increase Sales on Your Website
According to recent data, the average cost of generating leads through inbound and content marketing ($143) is about half the average cost of generating leads through outbound/traditional marketing ($373). Of all inbound marketing tactics, email is perhaps the most powerful; recent data from Direct Marketing Association has shown that “email provided $39.40 in sales per […]
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