The ACH Payments Blog

sms marketing

SMS Text Marketing for Your Business

Your prospects and customers carry their mobile phones everywhere, so cell phones are a great channel to reach out to them. Sending text-only messages to their mobile phone is perfect for timely marketing announcements such as sales, events and limited-time offers. Smart phones, such as Androids and iPhones, can receive push notifications if your company […]

Read full story Comments { 0 }
writing emails for business

Tips for Writing Better Business Emails

Looking for ways to make your business emails better? No matter whether you work in a dance studio or a corporate office, you probably send and receive a lot of emails. Did you know that on average, an office worker spends 28% of their work time reading and writing emails?* It’s not just desk time. […]

Read full story Comments { 0 }
online marketing

Get Online Marketing Help

Many business owners are watching online marketing begin to overtake traditional marketing. You know that marketing via the Internet is important, but the tools and techniques are changing too quickly. How can you master the basics, add more online marketing for your company and stay on top of the continuous changes? Here are some ideas […]

Read full story Comments { 0 }
online reputation

What Is Your Company’s Online Reputation?

When it comes to your company’s reputation, what you don’t know can hurt you. You need to know where your company is listed, and what people are saying about your company online. Why? The more places you are listed, the more chances someone will find your company. Negative customer reviews on listings might need “damage […]

Read full story Comments { 0 }
Cut the newsletter length

How Long Should Marketing Emails Be?

When you create an email for your opt-in marketing list, you need to decide how long it should be. The amount of time people are willing to spend reading an email is down to 52 seconds on average.* This holds especially true for cold leads — people who have signed up for your email list […]

Read full story Comments { 0 }
buying persona

Five Easy Ways to Get to Know Your Customers

Your customers are the lifeblood of your business, so it’s crucial to really know who they are. If you understand your market, you can more easily meet their needs. Your business may appeal to more than one market, which makes it more complicated. Here are five easy tips to for getting to know your customers. […]

Read full story Comments { 0 }
loyalty program

Does Your Business Need a Loyalty Program?

Loyalty programs can serve multiple purposes for your business and customers. You can draw in new customers with special deals on your product or service. You can glean contact information to grow your marketing list. It is also a great way to thank and reward your most loyal customers and keep them coming back. So […]

Read full story Comments { 0 }
Online visibility

Enhance Your Business’s Online Marketing

As more business depend on marketing online, visibility on the web has become increasingly important. When you think of highly successful businesses, the common factor is how often you are exposed to them. The same principle applies to online visibility, only billboards and television commercials are replaced by banner ads, email campaigns and social media […]

Read full story Comments { 0 }
personable emails

Make Your Business Emails More Personable

All small businesses have one major advantage. They can be more personable when reaching out to clients. Without the distance that a larger corporation is forced to have with its followers, smaller businesses are free to make real, personal connections. One simple way to do this is through emails. Unfortunately, many small businesses do not […]

Read full story Comments { 0 }
marketing campaign

5 Steps to Creating a Marketing Campaign

Campaigns for your small business can take many forms depending on your goal. But many people are easily daunted by the idea of starting their own campaigns. It sounds like a lot of planning and work, but in reality, a campaign can be quite simple and well worth your effort. Here are 5 steps to […]

Read full story Comments { 0 }