One of the best ways to engage with potential customers online is to create “content” and post it on your website, social media, and YouTube. This helps attract prospects to get engaged with your company’s products and services. People love fresh, original content, and so do search engines such as Google. According to a recent study, […]
7 Things Bloggers Should Know About Shopping Carts and Online Payments
These days, many bloggers take the leap and decide to offer some products as part of their growing online business. The overall popularity of this strategy has a lot to do with some of the success stories that can be witnessed on sites like ProBlogger, Copyblogger, and others. The standard approach for offering products in […]
Your Slow Website is Costing You Sales – Here’s How to Fix it
If your website is slow, it’s probably costing you so much sales that even the best payment processor or the best marketing won’t help. Just so you know how toxic slow websites can be for your business, recent data from the Speed Awareness Month website has revealed that slow websites cost the U.S. economy over […]
3 Psychological Studies on How to Get People to Pay You
When it comes to selling things and getting people to pay you, the importance of understanding the psychology of how and why people buy can never be overstated. Getting people to pay for your products and services doesn’t just end with with getting a payment processor; in fact, the best payment processor can’t help with […]
How to Reduce Shopping Cart Abandonment on Your Website
According to data from Baymard Institute, the average online shopping cart abandonment rate is 67%; in other words, you should expect 67% of those who use your shopping cart not to complete their purchase. This number is significantly higher for some businesses, up to 80% according to data from Rejoiner, especially when there’s no optimization system in place to […]
Make Better Emails by Tracking Clicks
Here is secret to creating more effective mass emails over time: track “clicks”. This means learning which types of content inspire your subscribers to “click” on a link in your email. Analyzing exactly how your subscribers interacted with your email will help you make better emails in the future. It is also helpful to find […]
5 Payment Tweaks Guaranteed to Get You More Sales
When you choose a payment processor there are a lot of things that come to mind. While different businesses have different reasons for which payment processor they choose, some of the most common factors businesses consider when choosing a payment processor are: (more…)
7 More Ways to Improve Sales on Your Website
Without sales, there is no need to have a payment processor. In other words, if you’re not making any sales or enough sales to justify having a payment processor, even the best payment processor won’t help you. That was why we talked about ways to increase sales last week. We talked about various strategies from driving more […]
Beyond Payment Processing: How to Increase Sales on Your Website
While it’s important to have the right payment processor and while it’s equally important to work on reducing fraud on your website, something much more important is getting sale. If you can’t make a sale on your website, there’s no point in having a payment processor. According to data from the 2011 National Small Business Poll from the NFIB, the two principal […]
Why You Must Get Your Website Mobile-Ready
Is it necessary for your business to spend time and energy getting your website to work properly on smartphones, tablets and other mobile devices? According to a recent report*, by the end of this year, more people will access the internet via mobile devices than with their PCs. By 2015, this same report predicts that […]
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