The ACH Payments Blog

competitor info

How to Monitor Your Competition Online

The game of marketing plays much like a professional sport in its wheelings and dealings. In any competition, especially between two equally matched parties, information becomes ultra valuable. No matter how wonderful your own offerings are, it pays to scout out the competition. This “counter-intelligence” gathering is just as important to forming a successful marketing […]

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Dance Studio Email

Segment Your Email Marketing Lists: Dance Studio Example

Many businesses are unaware of the power of segmenting their email marketing lists. Segmenting means that you break your list up into pieces and send the right marketing message to each segment. This is easier than it sounds, and helps make your email marketing more successful. A dance studio, for example, might cater to different […]

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thrivepr

6 Signs that It May Be Time to Rebrand Your Business

Sooner or later, most businesses need to adjust – or completely redo – their branding. Below are six signs that it may be  time to rebrand yours:   Your logo was created based on the original owners’ favorite animal, child’s name, etc., and it just doesn’t make sense for your business. If there’s a bird, […]

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google alerts

How to Use Google Alerts for Your Business

In business, knowledge is power. When important information is posted publicly online, knowing about it can make or break your company. Subscribing to newsletters, news sources, blogs, RSS feeds, important Facebook pages, and specific hash tags on Twitter can all be helpful. But don’t underestimate the power of Google Alerts to keep your finger on […]

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invoicera

Invoicera

Invoicera, a leading SaaS electronic invoicing application, has integrated with ACH Payments to provide their customers with our robust payment gateway solution. This payment integration will now provide Invoicera customers the ability to utilize both ACH processing and credit card processing as payment vehicles. Invoicera customers also have to ability to utilize an existing credit […]

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Engagement marketing button

How Can Engagement Marketing Help Your Business?

The latest buzzword in online marketing is “engagement marketing.” Can it help your business? Engagement marketing means bringing warm leads to your business via blogging and social media. It places the focus on drawing leads to you by engaging potential clients, rather than advertising at them or making cold calls. Existing customers can fan the […]

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email marketing tools

Tools for Efficient Email Marketing

Most businesses value being efficient in everything, and this includes email marketing. Sending emails to your opt-in list is important for building relationships and making sales. It’s easy to get pulled into spending time on email marketing activities that could be automated. This riddle illustrates the point: “How many marketers does it take to change […]

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smartphone email

Do Email Marketing from Your SmartPhone

The age of the smart phone is fully upon our society. An astounding amount of business can now be performed strictly through the use of your favorite mobile devices. Pay bills, watch movies, schedule appointments or write a novel: it’s all possible to do from the palm of your hand. Early on in the Internet […]

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checking email on a smartphone

Make Your Emails Mobile Friendly

If you send emails to your email list, be aware that up to 43% of your opens could happen on a mobile device such as a smartphone or tablet. It might be time to redesign your email template so mobile users with small screens can comprehend your email and — most importantly — take the […]

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tying marketing together

Tying Your Marketing All Together

Technological and social changes have revolutionized marketing. The changes are coming so quickly that it is difficult for business owners to tie all their marketing together. How do you make your website, email, social media and retail outlet all work together? Here are three “back to basics” tips for tying your marketing together in a […]

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