“Facebook Offers” is a new Facebook feature that businesses can use to offer promotions or discounts to fans of the business’s Facebook page. An offer can be for online purchases or in-store, or both. For example, if a business created a buy-one-get-one offer on a particular product, redeemable both online and in-store, fans can either […]
ACH Payment Processing for Layaway?
Years ago most retail stores had a layaway option. This simply meant you could make installment payments on an item you wanted to purchase but lacked the funds to buy the item with one single payment. For various reasons many stores dropped layaway as a consumer option but in recent years it has seen a […]
Best Practices for Images in Email Marketing
When you send an email to your opt-in list, what are the best ways to handle images? How you manage images can strongly influence your email’s success. Make sure the images are inserted correctly, and balanced with the right amount of text. Avoid Attachments Do not attach images to your email. Why? Computer users have […]
New Marketing Opportunities with Pinterest Business Accounts
Pinterest just became more business-friendly by allowing businesses to create their own accounts. Until now, this online pinboard of pictures has been for individual accounts only. The social media service now include business tools like Follow and Pin It buttons, and Pinterest widgets. This makes Pinterest an increasingly viable social media marketing tool for businesses […]
ACH Processing and Recurring Billing
ACH Processing and Recurring Payments: Match Made in Heaven ACH Processing and credit card processing both have pros and cons. The big plus for credit cards is the ability to know at the time of the transaction that the purchaser has the requisite funds and these funds WILL be paid to the merchant. For many […]
5 Reasons You Need Payment Software Integration
If you sell products online but don’t have a payment software integration solution, you could be leaving money on the table. Customers tend to shop more with websites that allow them to pay without a third party payment processor. Here are five reasons you should consider getting payment software integration. 1. It Makes Customers Trust […]
New Tips for Using Images in Social Media
People are wired for visuals. We love pictures! Keep these points about images in mind when refining your online marketing strategy: If you do not think your business is visual, think again. Art galleries, designers, decorators, dance studios, florists and wedding planners have plenty of visuals associated with their industries. Manufacturers can show off their […]
New Consumer Study on Daily Deals
Your company has probably considered the idea of offering a “Daily Deal” using a service such as Groupon, LivingSocial or SaveLocal. Maybe you have already tried it. Before running a deal like that, take a look at this new consumer study on daily deals. Why do consumers use daily deals, and how? Constant Contact recently […]
Credit Cards for Business
How to Choose a Business Credit Card Small businesses sometimes turn to personal credit cards to fund their operations. However, doing so can damage your credit score if things go sour. Before you begin to shop around, see where your business is spending the most. This can help you determine which card will benefit your […]
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Negative Comments on Your Facebook Business Page
Most small business owners are delighted when their Facebook page attracts lots of fans and generates interest in its products and services. But what do you do when an unhappy customer posts negative comments on your page? Here are some ideas on how to handle this all-too-common situation. First of all, stay aware of what […]