The ACH Payments Blog

cloud computing

Cloud Computing Can Make Businesses More Efficient

Cloud computing is on the rise and small business owners may actually be receiving the lion’s share of the benefits. To most people, the term “cloud computing” conjures up the most basic functions of the cloud like virtual storage. This is only the first level of the possibilities available to cloud users, and it is […]

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Should Small Businesses Care About Mobile Payments?

It wasn’t that long ago that the sole fact of having a website was a good-enough attempt at keeping up with the 21st century. So is it really necessary for small businesses to handle the difficulties of going mobile to expand their online presence? One of the recent reports published by the Business Insider indicates […]

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5 Ways to Use Social Proof to Increase Sales

One of the most powerful ways to get people to buy what you have to offer is by using social proof; as with every other powerful tactic, there’s the right and wrong way to use it. One thing is without doubt, though, social proof can be very powerful and the impact it can have on […]

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twitter for mobile

Mobile Twitter Users Are More Engaged

Businesses that want to take advantage of Twitter need to know how users are accessing their tweets and how often this is occurring. Approximately 120 million users access Twitter from their mobile phones every month, stated Guy Yalif, head of global product marketing at Twitter. Twitter’s roots began with text messaging, hence the 140 character […]

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black friday sales per person

How to Use Scarcity to Make More Sales

“What we obtain too cheaply we esteem too lightly; it is dearness only that gives everything its value” – John Jakes While there are several ways to significantly boost sales on your website and get more people to pay for what you have to offer, one of the most powerful tactics you can use that […]

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How to Use Email to Increase Sales on Your Website

According to recent data, the average cost of generating leads through inbound and content marketing ($143) is about half the average cost of generating leads through outbound/traditional marketing ($373). Of all inbound marketing tactics, email is perhaps the most powerful; recent data from Direct Marketing Association has shown that “email provided $39.40 in sales per […]

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engaging content on the Internet

How Making Content Helps Online Marketing

One of the best ways to engage with potential customers online is to create “content” and post it on your website, social media, and YouTube. This helps attract prospects to get engaged with your company’s products and services. People love fresh, original content, and so do search engines such as Google. According to a recent study, […]

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seals and logos

7 Things Bloggers Should Know About Shopping Carts and Online Payments

These days, many bloggers take the leap and decide to offer some products as part of their growing online business. The overall popularity of this strategy has a lot to do with some of the success stories that can be witnessed on sites like ProBlogger, Copyblogger, and others. The standard approach for offering products in […]

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Your Slow Website is Costing You Sales – Here’s How to Fix it

If your website is slow, it’s probably costing you so much sales that even the best payment processor or the best marketing won’t help. Just so you know how toxic slow websites can be for your business, recent data from the Speed Awareness Month website has revealed that slow websites cost the U.S. economy over […]

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anchoring effect in pricing

3 Psychological Studies on How to Get People to Pay You

When it comes to selling things and getting people to pay you, the importance of understanding the psychology of how and why people buy can never be overstated. Getting people to pay for your products and services doesn’t just end with with getting a payment processor; in fact, the best payment processor can’t help with […]

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