The ACH Payments Blog

Email security for employees

Shore Up Email Security at Your Workplace

There is a fine line between reasonable caution and paranoia when it comes to computer security. Reasonable caution means things like maintaining current virus protection on all computers, password-protecting machines and sensitive data, and backing up important data. But one major component of computer security is the people who use the systems. Training is crucial. […]

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swimming pool enhanced by instagram

Instagram Tips for the Small Business

Instagram is the clever merger of photo-sharing and social media technologies. Instagram.com is an essential component of many small business’s marketing strategy. If you are not using it yet, here are some ideas to keep in mind as you get started. If you are an Instagram business user, look here for a few tips that […]

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survey

Make an Effective Survey to Improve Your Marketing

The better you know your customer, the better you can serve their needs and therefore, the more money you can make! You can use an online survey to find out who they are, what they want, and how you can fulfill their needs. What are the best ways to conduct online surveys, and how difficult […]

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What Makes for a Successful Business?

What makes a successful business? I read an interesting article by Rich Schefren [ www.strategicprofits.com ] and his view is there are 4 core commonalities that good businesses share: 1) Successful-meaning they must MAKE money. Funding your business expenses with personal funds is a strong indicator you are in trouble. 2) Sustainable: You consistently MAKE […]

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website home page checklist

What You Need on Your Website Home Page

Your website’s home page could be your only chance to make a good impression on a prospect. Who are you, and what do you do? How can you start building trust with that prospect? Make sure your home page has these essential elements: Put your most important items “above the fold.” This means the top […]

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Facebook offer

How “Facebook Offers” Can Boost Sales

“Facebook Offers” is a new Facebook feature that businesses can use to offer promotions or discounts to fans of the business’s Facebook page. An offer can be for online purchases or in-store, or both. For example, if a business created a buy-one-get-one offer on a particular product, redeemable both online and in-store, fans can either […]

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recent posts by others on Facebook

Negative Comments on Your Facebook Business Page

Most small business owners are delighted when their Facebook page attracts lots of fans and generates interest in its products and services. But what do you do when an unhappy customer posts negative comments on your page? Here are some ideas on how to handle this all-too-common situation. First of all, stay aware of what […]

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ACH Payment Processing for Layaway?

Years ago most retail stores had a layaway option. This simply meant you could make installment payments on an item you wanted to purchase but lacked the funds to buy the item with one single payment. For various reasons many stores dropped layaway as a consumer option but in recent years it has seen a […]

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don't attach images to your emails

Best Practices for Images in Email Marketing

When you send an email to your opt-in list, what are the best ways to handle images? How you manage images can strongly influence your email’s success. Make sure the images are inserted correctly,  and balanced with the right amount of text. Avoid Attachments Do not attach images to your email. Why? Computer users have […]

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Pinterest business example

New Marketing Opportunities with Pinterest Business Accounts

Pinterest just became more business-friendly by allowing businesses to create their own accounts. Until now, this online pinboard of pictures has been for individual accounts only. The social media service now include business tools like Follow and Pin It buttons, and Pinterest widgets. This makes Pinterest an increasingly viable social media marketing tool for businesses […]

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