Expectations are fairly high when it comes to business videos – especially in terms of quantity. YouTube is the second-largest search engine, so you need to upload as many quality videos as possible. People expect to see punchy videos on your website and throughout your social media channels. How do you keep the quality up […]
Getting Your Business On Google Plus: Why and How
Google Plus is becoming an important social media channel for businesses. Did you know that your Google rankings are influenced by your activity on Google Plus? Therefore, if you are not using G+ yet, you need to join the 300 million active users who already understand its importance. G+ is an excellent way to reach […]
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How to Make an Effective Special Offer: Ideas for Small Businesses
When small businesses are trying to drum up business, they usually come up with several ideas for special offers. There are an infinite number of possibilities for specials, discounts, packages and coupons. But one crucial element is the offer’s effectiveness. You need to make a special offer that gets results without costing you too much […]
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Create a Content Plan for Your Business: Blogging, Social Media and Email Marketing
If you run a business, you know that traditional advertising is over. To succeed in the world of online marketing, most businesses are advised to start creating content. Content, such as text, videos, articles, and photos act as “bait” to get potential customers engaged with your company. Content is the fodder of social media, search […]
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Maintaining Your Motivation and Focus with a Home-Based Business
Your home-based business is up and running and progressing nicely toward your goals. But other businesses like yours have faltered at this point, often because the owner has not focused enough attention on the key requirements of the business. This is usually due to distractions and other obstacles that are more common in home-based businesses […]
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Research Your Business’s Keywords for Better SEO
The decision to start blogging in order to attract customers to your website is an easy one. In fact, it’s more or less a requirement in today’s marketing climate. You know you need to create articles on topics your potential clients will be interested in reading, and you know you need to pepper your articles […]
YouTube Playlists Can Help Market Your Business
It’s clear that YouTube can help your business, but adding lots of your own videos takes time and resources. While you channel is getting built up, you can become a “content curator” to draw people in. This means that you can screen existing videos and build up “Playlists” that your clientele will find useful. Then, […]
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Improve Your Business’s Online Local Listings
If you run a business that serves local customers, it’s time to evaluate your local listings. If you are getting found in searches related to your customers’ location, you will bring in more customers. If you aren’t, you will never know how much business you are missing. Keep reading to find 5 easy steps for […]
How to Make Public Relations Work for Your Business
Public relations is different from advertising because you don’t directly pay the news outlet or website. However, PR isn’t free. PR costs. But it can definitely pay off for your company. Be sure to maximize your PR efforts as part of your overall marketing. Here is what PR costs: PR takes time in the short […]
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Use Social Media Marketing to Build Your Business
It sounds simple: increase sales at your small business using social media like Facebook, Twitter and LinkedIn. Social media means that businesses have more tools than ever to market their business. To get the best results, though, you need to use certain skills. And you need to be persistent. It starts by figuring out where […]
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