When small businesses are trying to drum up business, they usually come up with several ideas for special offers. There are an infinite number of possibilities for specials, discounts, packages and coupons. But one crucial element is the offer’s effectiveness. You need to make a special offer that gets results without costing you too much […]

If you run a business, you know that traditional advertising is over. To succeed in the world of online marketing, most businesses are advised to start creating content. Content, such as text, videos, articles, and photos act as “bait” to get potential customers engaged with your company. Content is the fodder of social media, search […]

Your home-based business is up and running and progressing nicely toward your goals. But other businesses like yours have faltered at this point, often because the owner has not focused enough attention on the key requirements of the business. This is usually due to distractions and other obstacles that are more common in home-based businesses […]

The decision to start blogging in order to attract customers to your website is an easy one. In fact, it’s more or less a requirement in today’s marketing climate. You know you need to create articles on topics your potential clients will be interested in reading, and you know you need to pepper your articles […]

If you run a business that serves local customers, it’s time to evaluate your local listings. If you are getting found in searches related to your customers’ location, you will bring in more customers. If you aren’t, you will never know how much business you are missing. Keep reading to find 5 easy steps for […]

Public relations is different from advertising because you don’t directly pay the news outlet or website. However, PR isn’t free. PR costs. But it can definitely pay off for your company. Be sure to maximize your PR efforts as part of your overall marketing. Here is what PR costs: PR takes time in the short […]

Many people think a blog can only be a personal account of what the blogger had for breakfast. That is not true, especially for businesses. A blog is simply an online collection of articles, stamped with a date. Each post is associated with one or more categories. It has “tags” – keywords that appear in […]

Your business probably expends a lot of resources finding new customers. To avoid wasting marketing money, you need to track which aspects of your marketing are the most effective. One of the best ways to do this is to discover how new customers found your business. This needs to be done regularly to keep your […]